Guerlain: Indulgence
Client: Guerlain Asia Pacific
Timeline: 13 weeks
Category: Spatial + Experience Design
My Roles: Research, Conceptualising, 3D SketchUp Modelling, Rendering, Photobashing, Scaled Prototyping.
Team: Lee Xu Xun
THE CONCEPT
As part of the collaboration, a product line under Guerlain is chosen for its launch in a mobile event space. Indulgence is a space is designed to promote and animate the Abeille Royale Skincare series.
Timeline: 13 weeks
Category: Spatial + Experience Design
My Roles: Research, Conceptualising, 3D SketchUp Modelling, Rendering, Photobashing, Scaled Prototyping.
Team: Lee Xu Xun
THE CONCEPT
As part of the collaboration, a product line under Guerlain is chosen for its launch in a mobile event space. Indulgence is a space is designed to promote and animate the Abeille Royale Skincare series.
Indulgence : The Event Space
The space interprets the use of hexagons to create a luscious yet luxurious atmosphere, demostrating Guerlain’s dedication to its customers. A contemporary space that reflects its rich patrimony. The fixtures are also intentionally placed to create a sense of depth with the totality of store still visible from all angles.
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Experience Indulgence in the photo gallery below
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Indulgence : The Travel Retail Space
Indulgence is also adapted for a travel retail space, where the key elements are displayed for quick shopping of products. Products are strategically displayed along the perimeter to allow quick access for clients in a hurry in the duty-free store.
Experience Indulgence in the photo gallery below
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