#SIGN4USIn collaboration with Singapore Association of the Deaf (SADeaf)
and 4 Fingers Crispy Chicken for Ministry of Manpower (MOM) | 4 months designed with Miko Yeo Xue Ting, Ian Tan Jian An
This project is a collaboration with the Ministry of Manpower and the Singapore Association for the Deaf. Given the task to improve job opportunities for the disabled, #SIGN4US aims to open up employment opportunities for the deaf in the F&B industry, specifically frontline counter service operators by creating a better mode of communication. By raising awareness and educating the general public, we hope to create a more inclusive environment for the deaf.
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My Role
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This project was awarded with the Gold Award in the Singapore Design Awards 2018/19 in the Image Making Category
& the 3rd Prize by Ministry of Manpower (MOM).
& the 3rd Prize by Ministry of Manpower (MOM).
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RESEARCH METHODS
We conducted primary and secondary research to find out more about our target group - the deaf community in Singapore. We carried out interviews with the SADeaf's job-matching manager, Ailing and employed deaf workers from the association to find out more about the current employment situation. Identifying potential in the F&B sector due a lack of manpower, observed and shadowed Singapore's only fully deaf-operated KFC outlet to look for an opportunity to bring the deaf community into the industry.
THE SOLUTION
#SIGN4US is a 3-part design solution that improves communication between front-line deaf workers and non-deaf customers in the F&B context. Design intervention comes in at three touchpoints: Menu Redesign, Lenticular Buzzers and Social Media Campaign.
The menu redesign uses visual cues to aid communication in the ordering process between deaf workers and non-deaf customers, minimizing confusion brought about by gestures.
The lenticular buzzers make use of food waiting time to educate customers about sign language through moving images
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Lastly, the social media campaign leverages on the hashtag social trend to spread awareness of the deaf workers in Singapore. Low cost, low-tech and easily adaptable, this highly feasible solution can be readily implemented in F&B companies and has the potential to scale exponentially to a variety of service sectors.